The American Banking and Market Report has released the annual amount Americans spend on dieting.
The number: 60.9 Billion.
Not all at once. 60.9 Billion a year.
60.9 billion dollars. That’s how much American men, women, and teens spent on weight-loss products in 2010. Marilyn Wann figured out that 60.9 billion dollars was close to the amount we would save if we ended tax cuts on the wealthy. To put this unimaginable number into some kind of perspective, 60.9 billion dollars could fund any of the following:
- A tripling of federal funding for medical research
- Universal preschool for 3- and 4-year-olds, with relatively small class sizes.
- A national infrastructure program to repair and upgrade roads, bridges, mass transit, water systems and levees.
- Twice as much money for clean-energy research
- Free college, including room and board, for about half of all full-time students, at both four- and two-year colleges.
- A $500 tax cut for all households.
Imaging if your household had 500 dollars. What would you do with it? I might...
- Buy my friend without eyeglass insurance new glasses.
- Buy a Kaplan course for my niece.
- Buy myself a new waredrobe from Re/Dress.
- Add two extra days to my vacation.
Most of money spend was on DIY dieting about 80%, but don't think commercial weight loss programs lost out. They were forcasted to make about 3.14 billion with Weight Watchers leading the way.
Meanwhile just this past weekend an event looked at conventional obestity research and HAES.
HAES's debut at the ADA's FNCE conference in San Diego could signal a paradigm shift in modern medicine's so far fruitless efforts at "weight control." The so-called obesity epidemic may be - if HAES science is right - a misdiagnosis of what ails Americans, entirely manageable through other means. Health at Every Size challenges the value of encouraging weight loss and dieting, and argues for a shift towards weight-neutral outcomes and unrestricted "mindful" eating.
Two weeks ago I mentioned that there is no money to be made in HAES. I have mentioned that before. The diet industry is based not on making you healthy but losing weight usually with a poor success rate. You can find the tenets of HAES here for free. HAES encourages healthy and mindful eating and fun movement to the best of your body's ability. Not really a billion dollar industry there, is it?